A FB friend posted
this totally amazing clip of Rockford spewing the god’s honest truth about civil society’s sanctioning and perpetuation the self-justifying rhetoric of the valorous soldier. You should really watch the whole thing but here is the gist of it:
“
Wars are always fought for the best of reasons: for liberation or manifest destiny, always against tyranny and always in the interest of humanity. So far this war, we’ve managed to butcher some ten million humans in the interest of humanity..As long as valor remains a virtue, we shall have soldiers. So, I preach cowardice. Through cowardice, we shall all be saved… May be ministers and generals who blunder us into wars, but the least the rest of us can do is to resist honoring the institution.”
Fucking unreal, right??? So, with this withering monologue still ringing in my ears, I come across this seemingly innocuous advert the other day:
“Capture the things you love about your non-stop life in a photo mosaic”-Estee Lauder Double Wear Makeup
SEEMINGLY innocuous! Let’s pick this apart because it is chock full of ‘wow’. Hmmmm…the things I LOVE about my NON-STOP lifestyle. Right off the bat, they are trying to get the potential consumer to make some lemonade with their lemons here, no? Does anyone actually LOVE their NON-STOP lifestyle? Unless that lifestyle is non-stop because of all the great food, shopping, travel, outdoor recreation and sex in a non-constrained financial environment I’m thinking the answer is no. Most of what makes women’s lives NON-STOP is work, be it at home or otherwise and they don’t call it work because it’s awesome, fulfilling stuff. Sure there are a couple of broads out there that looooove their jobs so much they’d do them for freeeeee! But fuck them. (For real, someone really needs to do this thoroughly and regularly.) Now we're gonna add to the task by suggesting that we not only appreciate being super busy doing stuff that isn’t awesome and kind of bummer but we need to add the burden of creating a visual representation of this. I can see it now…
-the shot of you all bent over cleaning behind the toilet where all the really interesting stuff builds up, the look of horror at what you have wrought as you examine what comes up, capturing the ugly shape your mouth takes on whilst saying “filthy humans!”
-immortalizing your contemplation of infanticide during of one of one of those
MOMMOMMOMMYMOMMOM moments.
-the look of bitterness on your face as load your husband’s dishes into the dishwasher, knowing you aren't allowed to be pissed about it because you didn't leave them in the sink until that very last moment of his consciousness that he was totally planning to use to do that task.
-your befuddled expression (maybe a little flummoxed as well?) watching that co-worker who makes twice what you make walk up and down the hall with same piece of paper all day.
-The look on your face when your boss asks you to show him your panties. Repeatedly.
Now that’s a photo mosaic I’d enjoy looking at! Not one of those fake flim flam I-am-so-blessed exercises in personal marketing. Fetishizing over-full and over-busy lives is some ass backwards sickness. This market driven maelstrom of self promulgating activity is exactly why we miss all the good feeling stuff that can happen if we just fucking stop DOING and GETTING and let ourselves fall asleep on the couch.
You sense that I am about to bring this thing full circle, that I am going to tie it all together now! You are smart as well as good looking!
I’m not going to directly equate compulsive consumerism and American over-consumption with mass murdering warfare i.e. your relentless pursuit of personal style isn't the moral equivalent of using depleted uranium munitions. HOWEVER, our devotion to the idea of American preeminence in all things particularly that demonstrated by our material accouterments has played a big part in creating a sense of entitlement to an egregiously energy intensive lifestyle. This allegiance/dependence in turn serves as a rationalizing mechanism for our lukewarm support of wars waged to protect our ‘security’ (really a dog whistle word for ‘comforts’ and/or ‘profits’). Lukewarm support is all that is required because when the proponents of war begin to beat their drum, the well-oiled and motivated MIC does not require fanfare, only acquiescence.
To the degree that we embrace the super-sized American Dream we condone its support and its support is entirely contingent upon securing the resources (human, mineral, petrol and otherwise) of other places using deadly force. Don’t talk about human rights or democracy, please, I am assuming we are all adults here. Justification does not equate to actual motivation.
If we looked for happiness in being more un-productive in our lives in so far as superfluous accumulation and more un-improving in the social signaling type ways we could all continue to draw breath without, we would be much less consumptive. In being much less consumptive, especially insofar as this can lead to being quiet and contemplative enough to be AWAKE/AWARE of what is done in the name of our non-negotiable way of life, we might be positioned to withdraw our tacit permission for war making.
So, as through cowardice we shall all be saved, perhaps embracing sloth might help too.